Design Parramatta: Freemasons Arms Strategy

  • Client
    Parramatta Council & Government Architects Office
  • Discipline
    Urban Design
  • Expertise
    Urban Strategy
  • Scope
    Speculative design
  • Year
    2012
  • Location
    Parramatta, Australia
  • Team
    Heidi Axelsen, Hugo Moline, Adriano Pupilli
  • Status
    Complete
Sideshow builds on the diminutive scale and fine grain character of Freemasons Arms Lane to transform the space from an uninviting service lane dominated by garbage collection, servicing and parking; into a compelling destination. We undertook detailed mappings and interviews to identify a series of small scale physical and temporal opportunities within the lanes existing patterns of use. The resulting proposal is for a staged reinterpretation of the lane through a series of mini projects and events. Key aspects of the scheme are: a focused program of cultural events, a staircase theatre, legal street hawking, a pop-up bar in a nook and collectivised rubbish.